Hi :) I want to share the branding I made to the Radio Onda Expansiva (Shockwave Radio), a station that promotes independent music in Argentina. The difference in dates between presentations is because they take almost two months to make the decision. Three partners and each liked a different one hehe. I hope you enjoy as I doing it!
B&W
Negative
Color proofs
Reductions
Reductions in the logo become unreadable so i designed an iso for those cases.
B&W
Negative
Color proofs
Reductions
In this case, I decided to use the O and E from the Iso as inicial capital types.
Equally I included them the full version .
B&W
Negative
Color proofs
Reductions
Finally they chose the second. With the decision made we started to work to get the final logo.
Outcome and final logo
Corrections made
Color scheme
Through the process I was asked to include details for a further aspect of the radio microphone.
The best results.
This was for me the best, but as the E was losing legibility we stayed with the original.
Finally, if you want them, I share the mockups I used :)
https://dl.dropboxusercontent.com/u/16991074/mockups/mockups.rar
